Category: Google Updates

  • Google AdWords – Boon for Marketing Industry

    Ever wondered how the marketing trends change? How is it that people have started investing from small radio adverts to crores of adverts on television and the internet? Prospero InfoTech believes that the answer to this question is the changing tastes of people. In early days, radio was one of the easiest sources to reach […]

  • Google Analytics pitfalls (and how to avoid them)

    In this article, we’re going to cover your basic Google Analytics pitfalls. It’s easy to run head first into one of these issues and realise too late that you are not collecting proper data about your visitors and how they browse your site. Let’s go through the list and hopefully you can fix these pitfalls […]

  • Do You Know How To Work With Google AdWords

    When you start setting up your AdWords campaign, you’ll need to choose a campaign type and a campaign sub-type. The most commonly used campaign types include: Search Network only Ads can appear throughout websites on the Google Search Network. Your AdWords keywords are linked to the words or phrases that someone uses to search on Google, […]

  • Google Indicate Network Arrangements

    It is safe to say that you are using the Google demonstrate Network in AdWords? Giver Teddy kid Ives shares some information on that site classes perform best. One of the most straightforward courses that to fill the initial a piece of the web elevating channel is to promote on Google’s system of accomplice locales, […]

  • Meta tags that Google understands

    Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. Meta tags are added to the  section of your HTML page and […]

  • Are you getting the Missing required hCard “author” error in Google Search Console (cached results)?

    If Google understands the markup on your pages, it can use this information to add rich snippets and other features to your search result. For example, the search snippet for a restaurant might show its average review and price range. You can add structured data to your page using the schema.org vocabulary and formats such as Microdata […]

  • Google Also Competes For Its Own AdRank

    Google and its sibling companies at Alphabet collectively bid on thousands of keywords in AdWords. That has been going on for years. The search giant has said its ad buying does not “directly inflate” pricing for other advertisers because “advertisers are charged as if it wasn’t bidding.” However, that’s not quite accurate. Participating in its own ad […]