Basic SEO Practices That Can Be Learnt from Big Travel Brands
The pioneers of the travel industry like TripAdvisor, Hotwire, Travelocity, Priceline, etc., are considered to be search engine optimization juggernauts. People are constantly planning to travel and searching regarding vacations, and this is why it is undoubtedly a top online category. You need to know that organic traffic is the most important traffic source for reputed travel brands. Strategic planning of the appropriate keywords can lead to millions of dollars of revenue. Therefore, it can also be stated that the reputed travel brands are constantly hiring bright SEO professionals to keep the traffic flowing. According to Junto digital, search engines are responsible for the beginning of 93% online experiences.
There are certain traditional practices, which are working perfectly to date. Given below is a list of the basic traditional SEO practices, which you can learn from the big travel brands.
The text content on your homepage is an SEO tactic that is often overlooked. It has been around for a long time but numerous sites are ignoring their home page and using it as only a beautiful portal page. If you prefer organic search, you need to know that you cannot ignore the text on your homepage. Most of the reputed travel brands prefer juicing the home page up with text that is rich in keywords. When you are employing this important tactic, you are working towards improving your rank.
Internal links on your homepage
For numerous travel websites, the homepage is undoubtedly one of the most linked pages on the website. With the link equity on your homepage, you have to ensure that you are helping it flow to the other significant commercial pages. Most of the websites, irrespective of whether they are big or small, have the most significant pages on the main navigation but they can miss linking to certain important pages because space is limited. You need to ensure that you are adding internal links to significant pages on the site by visiting the home page.
Internal links in the footer
Mixed messages are given by most of the commentators of the SEO practices, industry regarding how ambitious and optimized you have the option of getting with your footer links. Some experts state that they are undoubtedly a great way of ensuring that the important pages are linked to as well as crawled. Others have the fear that most of the links are devalued, not given attention by Google, and even send unwanted signals.
Most of the reputed brands prefer going straight for internal links by matching the anchor text. You can do the same but it completely depends on your website size. Big websites with link equity can have footers linking internally and do well. A small site needs to add a few links to improve visibility and crawl-ability.
Text on all the significant pages
The huge travel brands are writing unique content for all the pages on their website. It is indeed a huge task because there are numerous pages. However, you cannot ignore the fact that they are extremely valuable and to rank high, reputed brands have to create custom content. On pages that are not as important, the database generated content is responsible for filling the gaps. If the reputed sites, that have more than 1000 pages, can work on getting keyword-rich content on the critical pages, you can also do the same thing. After all, the text is read by both users and search engines to determine the quality of a website.
Building landing pages only for organic keywords
This strategy has also been working in a great manner. Pair up your keywords perfectly with the landing pages and make sure that you are scaling it up. Creating numerous landing pages for search engine optimization is normally reserved for huge travel brands. However, travel brands having small sites also need to understand the significance of matching the keywords to the landing pages. Even a few product pages or service pages can be responsible for delivering organic traffic to small sites.
Click-worthy title tags
Title tags are loved by numerous SEO professionals because they are basic, but can be controlled and are extremely powerful as well. They are considered to be the ideal elements for A/B testing for search engine optimization. The reason behind this is that you have the capability of experimenting with a huge swath at one time. If you are someone who believes in the fact that click-through rates are responsible for impacting rankings, you should optimize your title tags as much as possible. When you are looking for hotels in Paris, the brands that you see in the search results have well-optimized and pretty title tags.
When the consumers are looking for hotels, it is obvious that they are expecting to get the best and the cheapest. The reputed brands constantly experiment with different kinds of variations for standing out. If you are wondering what you should do, you need to know that you cannot overlook the favorite of most of the Sydney SEO professionals, which is the title tag. You have to keep testing and it is your responsibility to push your CTR high up.
This is undoubtedly one of the hardest ones for determining impact. Google has already roll-backed the good impact of partial-match and exact-match domains recently. However, they still have certain positive signals, if they are used correctly. If you are thinking of building a brand new website for your brand, you should consider the impact associated with partial-match or exact-match domains.
The SEO practices mentioned above have proven that the biggest sites do not ignore the basics of SEO practices. SEO is important irrespective of the size of your brand. As a small brand, you need to consider implementing these SEO strategies so that you can walk towards success.
Without proper search engine optimization, it will be impossible to get a high ranking on the search engines. You must follow the basic SEO tips that the big brands follow to grow successfully.